With the nation’s economy in a full fledged recession I have noticed that our customers are necessarily more price conscious then ever. With school budgets being squeezed, even at the collegiate level, and independent teams having a near impossible time raising money or finding a sponsor it is indeed a challenging time.
Particularly for a company like ours, who prides itself on manufacturing top quality products regardless of cost, it presents an interesting dilemma. When dealing with a cash-strapped customer what do we do? Should we “cheapen” our product to get a sale? Should we use less expensive (yet less quality) fabrics in the construction of our uniforms? That would be an easy way to get the price down. Should we take some shortcuts when sewing our products or maybe be a little stingier with our cuts? After all, we cut all of our products big anyway. Nobody would notice if a couple inches were missing; would they? Well, we would. (more…)

