Athletic Uniforms Are Complicated! We Make It Easy.
Over many years in the custom athletic uniform business, our jobs as salespeople have transformed into more of a consultancy. Gone are the days when our customer service people speak to a customer, he or she orders item A, and we produce and ship the order. Not so long ago we offered only a handful of fabrics, basically two methods of uniform decoration and most importantly; just several dozen different styles.
We Now Support Thousands of Uniform Styles
Boy have things changed. When a customer calls us today they rarely know exactly what they want. They may see a photograph on our website (or even on some other website) and are interested in a “look”. For the most part they have no knowledge whatsoever about the vast array of fabrics that are now available or the different processes that we now have to decorate them. With options, we now have thousands of different styles available and the customers are certainly not aware of that. It is now our job to teach them and to walk them through the “process”.
Uniform Sales Come From Good Consulting
(Not Some Pitch)
Now, when a potential customer calls (or e-mails) us we immediately need to ask a series of questions. Are these for men or women? What age group? What climate do you play in? When do you need them and of course; do you have a price range? After we know the answer to these, and possibly other questions, we can make an educated recommendation.
Although not all appropriate for all sports we now carry approximately 2 dozen different fabrics, many in up to 15 colors, and offer screen-printing, tackletwill and sublimation. Particularly with sublimation, there are tens of thousands of possibilities and we can often even match a customer’s creation. We can now design and produce a uniform for almost any application, but in order to get to the production phase our customer service people need to actually know what they’re talking about. They can no longer be order takers; they truly need to be consultants.
We Are Athletic Uniform Experts
Fortunately, in our particular company, our representatives have not only played sports themselves but have actually worked in various sections of our manufacturing facility. This combination gives us, or more accurately our customers, a huge advantage over our competition. When you talk to one of us, you are talking to someone who knows the sports, the fabrics, and the processes that we use to produce the end products. We get to know our customers and we build from scratch, taking into account their specifications and limitations.