Uniform Characteristics Have Evolved Over Time
When speaking with a customer the other day it occurred to me how our customer’s perceptions have changed over the years regarding custom athletic uniforms. Not so long ago, when showing samples to a potential customer, it was not uncommon at all for that customer to ask if we had anything “heavier” available. “Heavy” meant quality and durability and was considered just plain better at that time.
In addition to selling the heaviest, most durable fabrics that we could source we would take a similar approach when decorating them. When screen-printing, we would purposely apply as heavy a deposit of ink as was feasible in an effort to further promote that heavy, quality look. Likewise, with tackletwill (sewn-on lettering) we would use the heaviest, professional grade twill and actually still do till this day.
Optimal Athletic Performance is a Driving Force
With the popularity of apparel from companies like Under Armour however our uniform customers are now asking us for just the opposite. “Do you have anything lighter” is something we now hear frequently. I have even had customers tell me . . . (more…)